We believe in the human experience - tracking and participating in things that matter to us as a generation. As a Gen Z team, we lead brands in anticipating Gen Z’s needs in our ever-changing culture. We don’t believe in same-old same-old, a2 + b2 = c2 marketing formulas.
We reach Gen Z the Gen Z way: through unfiltered digital media, engaging in emerging trends, empowering the community, and building brands to rally behind.
Every stage of our approach is seen from a Gen Z lens. Each member of the Koi Pond brings together new and unique perspectives – giving you a look into Gen Z beyond data points on a chart.NinetyEight is more than a marketing agency. We’re a Gen Z agency. It’s time to put Gen Z in the driver’s seat.
Learn More About The Koi Pond
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