Fast Company

July 10th, 2023

What you need to hear about Gen Z—from Gen Zers and the people who’ve done the work to understand them deeply.

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The Drum

December 7th, 2023

In the past year, NinetyEight has won its biggest clients to date in Meta and Bumble. It has also bridged the gap to Gen Z for clients, including PepsiCo, Paul Frank, Turo and more. Its massive growth in clientele drove it to double revenue and client retention in 2022 from 2021.

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New York Post

October 28th, 2022

Gen Zers are bringing a more laid-back attitude to the workplace, evident in the clothes they wear and how they communicate — and their emails are no exception.

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INC Magazine

July 21st, 2022

So what do you need to know about this tech-savvy generation? Chiefly, they hold brands to very high standards.

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BBC News

June 6th, 2022

Celine Chai, Co-founder of Gen Z advertising and consultancy company, NinetyEight, speaks to the BBC's Maryam Moshiri.

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Gen Z company shows how its employees sign off on emails and it's certainly expressive
March 28, 2022

NinetyEight, a marketing and brand growth operation company run by members of Generation Z, is showing how the younger generation is shaking up work culture.

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More News


NinetyEight's Gia Lee on How a Viral TikTok Moment Helped Her Shop Break Through

May 28th, 2024

Gia Lee writes about the agency’s shift from talking about its approach to Gen Z to embodying it.

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What Gen Zs want from their employers

November 6th, 2023

Here are five takeaways from Ad Age’s recent roundtable with four Gen Z marketers, in which they shared their thoughts on key topics around the future of work.

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8 Up and Coming Gen Z Founders

January 20th, 2022

According to Celine Chai, brands are starting to wake up to the influence of and importance of reaching Gen Z. “We have 40% of consumer buying power, and that's only going to rise.”

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The Drum

Why NFL, Abercrombie and BuzzFeed rank among Gen Z’s least favorite brands

November 8th, 2021

“For brands to attract Gen Zers, it’s all about having genuine and forward-thinking values, incorporating that within the company’s identity and mission, and then standing by those values when inevitably challenging situations arise,” says Bryant Lin, co-founder of NinetyEight

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Campaign US

Trailblazers: How a grueling pandemic job market fueled these college grads to start their own agency

August 13th, 2021

As business picked up quickly, the small, new-to-the-workforce team of Gen Zers had to figure out how to work together.

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Santa Monica Daily Press

College graduates launch LA’s first-ever Gen Z advertising agency

May 3rd, 2021

This ‘decoding’ work, where the team explains how online trends function, is part of their unique selling proposition. NinetyEight will explain the relevance of brand wokeness, how to correctly utilize memes, and what type of influencers companies should partner with.

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LMU College of Business Administration

M-School Grads Launch Gen Z Ad Agency

July 13th, 2020

“We’re all learning and doing things we never would have done in an entry-level position,” added Gia. “We’re pitching alongside CEOs of real companies, learning about the legal aspects of starting a business, and working with like-minded individuals.”

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