GEN Z INSIGHTS

The Great Gen Z Debate:
YouTube or TikTok?

What is Gen Z's #1 Social Platform?

We surveyed the * to settle the TikTok vs YouTube debate…you might be shocked by the winner. Check out what brands are already killing it on these platforms, and what the results mean for your brand’s marketing.


*Founded by NinetyEight, the Koi Pond houses over 600 Gen Zs across 39 U.S States and 27 Countries

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