Are Brands Going Too Far?

Nutter Butter's descent into cryptic brainrot was a cultural shift that no one, including Gen Z, had anticipated. But what does Gen Z actually think about brands blatantly targeting them with "unhinged marketing"?

We surveyed the Koi Pond* on their perspectives on Nutter Butter, meme culture, and what they actually want to hear from a brand. Subscribe to our email list to read our full report! (Psst, if you're already subscribed, check your email😄)

*Founded by NinetyEight, the Koi Pond houses over 1200+ Gen Zs across 39 U.S States and 27 Countries.

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