How are Gen Z teens
spending their time?

The age difference between the oldest and youngest Gen Z is massive, which means different life stages, and perspectives that general Gen Z research can't cover. We surveyed the Koi Pond* on the attitudes, vibes, and struggles of Gen Z teens to find the similarities and differences between our oldest and youngest.


*Founded by NinetyEight, the Koi Pond houses over 650+ Gen Zs across 39 U.S States and 27 Countries

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