Case Study #2: Wanderlust Creamery
The Client
Wanderlust Creamery is an artisanal ice cream shop in Los Angeles that's inspired by travel,
The Problem
The Wanderlust brand already had a great cult following on Instagram, but they didn’t have the time or know-how to get started on TikTok.
The Insight
We had the opportunity to infuse Wanderlust’s TikTok presence with real personality - that is, giving people a reason to follow other than pretty pictures of their favorite food.
What the fans are saying...
Case Study #1: Paul Frank
The Client
Paul Frank is an iconic, global cultural brand bringing smiles to the world through their most recognizable character, Julius the Monkey.
The Problem
Paul Frank has struggled with relevancy in recent years. Though the brand is instantly recognizable, they are perceived as "nostalgic" rather than "current" especially with Gen Z.
The Insight
With a tagline of "Don't Forget to Never Grow Up," Paul Frank has an opportunity to resonate with the next generation who desperately seek a brand to rally behind in these crazy times.
What the fans are saying...
Case Study #3: The Legacy Lab
The Client
The Legacy Lab is an award-winning research lab and strategic consultancy focused on exploring the dynamics of long-term brand building in a short-term world.
The Problem
The Legacy Lab struggled to maintain relevance across its social media platforms, hence missing out on an engaged community.
The Insight
In order to preach about brand building, The Legacy Lab needs to create their own legacy first. Through thought leadership, community partnerships, and speaking engagements, The Legacy Lab continues to remain top-of-mind in this short-term world.
Campaign Metrics
LinkedIn
2001
total organic engagements
Facebook
661
total organic impressions
Twitter
1008
total organic engagements
What the fans are saying...
SOCIAL MEDIA MANAGEMENT
People often attribute success on social media with consistent and frequent posting, without much attention to what they are actually posting. Gen Zs are the first to say quality > quantity – in fact, time spent on social media for Gen Zs is extremely intentional, with many going offline in the rising “disconnect movement.” From TikTok to LinkedIn, NinetyEight builds a synergetic online relationship between your brand and Gen Zs; creating pause-worthy content they actually want to engage with.
.png){kind=small}
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png){kind=small}
.png){kind=small}
