What’s the latest trend on TikTok? Who’s canceled this week? What are Gen Zs up to? How are brands speaking to Gen Z? Dive into a sea of Gen Z & Advertising insights from the Gen Z POV.

Featured Articles

Ick or Sick?
by Esme Hernandez, March 2025

Boundaries or Barriers?
by Gia Lee, March 2025

Commodity Consumes Culture
by Bryant Lin, March 2025

The End of TikTok's Golden Era
by Rachael Previti, December 2024

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Dive Deeper

From Underground to FYP

Ick or Sick?

Boundaries Or Barriers?

Commodity Consumes Culture

End of TikTok’s Golden Era

Money Absolutely Buys Happiness

Gen Z Memeification of Politics

Silent Elegance vs. Bold Opulence

Adapting Intelligence

Gen Z’s Drive To Survive

Breaking the Frag Ceiling

Bisexuality is Not a Trend.

The Rise of Modern Misogyny

Internal Revolution

Gen Z's Subcultures & Niches

Overcoming the Fear of Failure

Is ChatGPT A Marketer?

Jetzetters: Gen Z & Travel

Gen Z Fast Fashion

The Rise of Bedroom Pop

The Disregard of the Disabled Community

Tech & The Metaverse

Gen Zs & Ghosting

The Social Media Cleanse

Are Gen Zs Anti Work?

Will Gen-Z Ever Come Around to NFTs?

Is Authenticity Bullsh*t?

Simply Human

Silence, Brand

Do Influencers Still "Influence"?

Brand Power Dynamics

gen-z & fashion

The Snowball Effect

what's the tea on tiktok?

quarantine struggles

wtf are gen-zs anyway?

Perfomative Activism

Mental Health in Advertising

There's No Planet B

Gen-Z & Memes

Evolve App

gen-z spotlight: @curbside

She's A Badass: Whitney Wolfe Herd

How Main Street Beat Wall Street

The Buzz Around Hive

Super Bo-ring Ads

amanda gorman: the gen z inaugural poet

H.U.G.GING LOS ANGELES

2020 Year In Review

Toyotathon vs Happy Honda Days

Client Spotlight: Hardy Capital Investments

thank you from 98

gen-z & the 2020 election

2021 design trends

owning a startup at 21

the epic, apple, battle royale

sh*t just got reel

gen-z spotlight: @tiffdidwhat

buzzword: disruption

aave vs. gen-z slang

gen-z spotlight: @colliscool

"non-resident alien"

an open letter to gen-z