NINETYEIGHT

Adapt To The Present, Impact The Future.

A culturally-driven strategic impact consultancy built by and for Gen-Z.

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YOU NEED GEN-Z VOICES MORE THAN EVER.

27% of the US population is
Gen-Z

Gen-Z is the youngest, most ethnically-diverse, and largest generation ever. Pew Research recently defined Gen-Z as anyone born after 1997.
(Source)

40% of all consumer shopping is Gen-Z

Gen-Z’s buying power is increasing rapidly, commanding a remarkable $143B in spending.

(Source)

Gen-Z needs
new
advertising.

This non-traditional generation requires non-traditional advertising. They are extremely resourceful at getting the information they want, and at verifying it. 
(Source)

The Synergy of Culture & Data

Our Expertise:

We combine our first-hand experience and strategic approach to uncover real insights into this elusive generation. Whether you’re a small fish or big fish, we’ll help you through every step of your journey:

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If you’re just getting your small business or personal brand off the ground,
We’ll help build your brand from scratch: 
If you want to engage & connect with your audience on social media,
We’ll help you navigate the social media landscape like Gen-Z — effortlessly & authentically:
If your brand wants to tap into the future generation,
We’ll leverage our Gen-Z community to provide real data and insights for your brand to resonate with Gen-Z:
If you’re looking to turn your followers into fans,
We’ll find the niche influencers that align with your brand and target from research to outreach and campaign execution:

TESTIMONIALS

OUR CLIENTS SPILL THE TEA:

They were dedicated to their craft and were aware of the strengths that they could bring to the table. They are young, hungry, and supremely capable, but most importantly, they are a cohesive and complementary unit as a whole. NinetyEight offers a broad spectrum of services, but with significant depth of knowledge, making them a true full-service marketing agency.

— Aaron Friedman (Executive Director - OLASTEO)
They were SO organized! SO easy to work with. They understood my vision and created a beautiful, modern website geared to Millennials and Gen Z which is what I asked for. They went above and beyond what I originally envisioned.

— Rachel Isgar (Founder of Please Pass the Manners)
I found the high level of professionalism, creativity and joy for their work most impressive. The workflow was highly effective. 98 was always on-time or early for deliverables and had boundless energy, creativity and good sense. Highly professional and a joy to work with.

— Dr. Ellen Ensher (LinkedIn Learning Author, Management Professor)

Allow yourself to luxury

The back- and armrests are fixed, quilted and profiled in a way that gives your back optimal support. The seat is loosely fitted. It is filled with elastic foam that guarantees the highest level of comfort. We must also mention its metal legs, which are slender and give the armchair a feeling of lightness and finesse.

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PRESS

THINKLA 2021 IDEA AWARDS:
SILICON BEACH STARTUP OF THE YEAR

SPOTTED: NINETYEIGHT IN THE NEWS

This L-shaped leviathan is a giant leap forward for muffinkind. Pitch up with the family on Friday night and stay for the weekend.

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Comfy

Sofas

Allow yourself to luxury

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