Case Study #2: Taya Coffee
The Client
Taya Coffee is a coffee concentrate brand. By mixing Taya with water, milk, or any other liquid, you can have coffee exactly the way you want it.
The Problem
As a brand new product and brand, Taya Coffee wanted to launch in the market with a bang!
The Insight
Coffee culture is wide and vast. In order to create a significant dent In the market, we needed extremely strategic targeting. Our campaign captured audience locations where coffee shops aren't too popular such as Austin, TX and Chicago, IL. We tapped into the college, lifestyle, and foodie niche on TikTok.
Campaign Metrics
437.2k
total audience reach
What the fans are saying...
Case Study #1: IMVU
The Client
IMVU is an online metaverse and social networking site. IMVU members use 3D avatars to meet new people, chat, create, and play games.
The Problem
IMVU was quite popular when we were kids - but interest has since dwindled. They had a difficult time converting and retaining new users, specifically Gen Zs.
The Insight
IMVU was limited to one niche: gamers. Let's meet Gen Zs where they're at and diversify the IMVU audience by tapping into TikTok fashion influencers!
Campaign Metrics
583.5k
total audience reach
What the fans are saying...
INFLUENCER MARKETING
With a growing creator economy and emphasis on sponsored posts, do influencers today still ‘influence’? Gen Zs are brands’ biggest critics when it comes to being “authentic” online. NinetyEight’s influencer marketing approach is an individualized experience – curated by our Gen Z team with Gen Zs in mind. Every step of our process is personal: so that your influencers aren’t just making ads, but advocating for your brand.
.png){kind=small}
.png){kind=small}
.png){kind=small}
