Celine Chai

Co-founder / CEO

Celine Chai is the Co-Founder/CEO of NinetyEight. Originally from Malaysia, she considers herself a third culture kid and has lived in China, Indonesia and Los Angeles. In 2020, Celine graduated from Loyola Marymount University with a dual degree in Marketing & Dance. At NinetyEight, Celine leads all operational efforts - including being the team mom! On the client side, Celine specializes in account/project management, research & insights and influencer marketing. Her work with NinetyEight has been recognized by publications including CampaignUS, Fortune, and BBC.

Fun Facts:

• Mega obsessed with pugs and is a pug mom to Latte

• Former professional dancer and current pilates addict

• Wardrobe made up entirely from Lululemon

Celine Chai

Co-Founder / CEO

Celine Chai is the Co-Founder/CEO of NinetyEight. Originally from Malaysia, she considers herself a third culture kid and has lived in China, Indonesia and Los Angeles. In 2020, Celine graduated from Loyola Marymount University with a dual degree in Marketing & Dance. At NinetyEight, Celine leads all operational efforts - including being the team mom! On the client side, Celine specializes in account/project management, research & insights and influencer marketing. Her work with NinetyEight has been recognized by publications including CampaignUS, Fortune, and BBC.

Fun Facts:

• Mega obsessed with pugs and is a pug mom to Latte

• Former professional dancer and current pilates addict

• Wardrobe made up entirely from Lululemon