Across four distinct influencer campaigns, we partnered with 40+ micro-influencers across TikTok and Instagram, delivering full-service influencer management to produce content that felt less like an ad and more like a friend’s rec. Each campaign laddered up to a key business goal of boosting brand awareness and driving conversions in peak travel windows. Ultimately, we helped StudentUniverse reframe travel for Gen Z – not as a luxury, but as an essential part of the student experience.