Turo is changing how we think about car rentals, but its content needed to catch up. Turo sought to elevate its Instagram Reels game to become the peer-to-peer car-sharing app.
We reimagined what Turo could look and sound like across Reels by crafting out-of-the-box creative concepts, casting diverse and relatable talent, and telling stories that made car-sharing feel less transactional and more personal.The result? Stronger engagement, cultural relevance, and chatter about Turo.
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