CASE STUDY - IMVU

The Client:

IMVU is an online metaverse and social networking site where users create custom avatars and use them to chat with others.

The Ask:

IMVU wanted to reach more Gen-Zs, specifically 17+, in communities that they did not previously reach through connecting to influencers in a specific niche.

Our Impact:

We decided to tap into fashion influencers, bringing IMVU to the fashion community on TikTok by reaching out to micro influencers and mid-size influencers with high engagement rates. Our style savvy creators curated outfits based on their IMVU avatars, and encouraged users to visit IMVU to dress their avatars and to attend IMVU’s fashion show event on the platform.

Results:

total reach
123,506
views
142,486
likes
28,381
comments
297
shares
138
playtime
373h 59m 52s
avg watch time
9.8s
total reached audience
123,506
views
142,486
likes
28,381
comments
297
shares
138
playtime
373h 59m 52s
avg watch time
9.8s