CASE STUDY - IMVU

The Client:

IMVU is an online metaverse and social networking site where users create custom avatars and use them to chat with others.

The Ask:

IMVU wanted to reach more Gen-Zs, specifically 17+, in communities that they did not previously reach through connecting to influencers in a specific niche.

Our Impact:

We decided to tap into fashion influencers, bringing IMVU to the fashion community on TikTok by reaching out to micro influencers and mid-size influencers with high engagement rates. Our style savvy creators curated outfits based on their IMVU avatars, and encouraged users to visit IMVU to dress their avatars and to attend IMVU’s fashion show event on the platform.

Results:

142,486
views
28,381
likes
297
comments
138
shares
373h 59m 52s
playtime
9.8s
avg watch time
123,506
total reached audience