IMVU is an online metaverse and social networking site where users create custom avatars and use them to chat with others.
IMVU wanted to reach more Gen-Zs, specifically 17+, in communities that they did not previously reach through connecting to influencers in a specific niche.
We decided to tap into fashion influencers, bringing IMVU to the fashion community on TikTok by reaching out to micro influencers and mid-size influencers with high engagement rates. Our style savvy creators curated outfits based on their IMVU avatars, and encouraged users to visit IMVU to dress their avatars and to attend IMVU’s fashion show event on the platform.
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