Delve Dessert is a mascarpone truffle, coming in three delicious flavors. Delve is a new product, only found through retailers at select Costco locations throughout the US.
Delve wanted to create a product for a post micro influencer campaign to raise awareness about the Delve brand and to encourage potential customers in select locations to find Delve Dessert at their local Costco.
We segmented the campaign into three influencer groups in order to target different niches who would be interested in Delve: Moms, Foodies, and Costco Enthusiasts. We executed research, outreach, management, and analytics for over 80 influencers with over 2.5k followers located where Delve is available, all within 2 weeks.
total reached audience