The Client:
Delve Dessert is a mascarpone truffle, coming in three delicious flavors. Delve is a new product, only found through retailers at select Costco locations throughout the US.
The Ask:
Delve wanted to create a product for a post micro influencer campaign to raise awareness about the Delve brand and to encourage potential customers in select locations to find Delve Dessert at their local Costco.
Our Impact:
We segmented the campaign into three influencer groups in order to target different niches who would be interested in Delve: Moms, Foodies, and Costco Enthusiasts. We executed research, outreach, management, and analytics for over 80 influencers with over 2.5k followers located where Delve is available, all within 2 weeks.
Results:
90,382
total impressions
+574.5%
followers gained
50,665
total reached audience
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