CASE STUDY - FOODIE FOODS US

FoodieFoods US comprises multiple Singaporean potato chip brands. Currently, we launched F.EAST Potato Chips and Fupi Beancurd Crisps in the U.S. market.

FoodieFoods US needed a social media strategy tailored to the American and Asian-American consumer. How would they utilize social media to introduce a new product to this market?

We built the FoodieFoods US Instagram organically -- producing original content with a strategy that balances the unique Asian heritage with American culture. Through paid media and micro-influencer campaigns, we were able to amplify our efforts and reach the niche communities that we’re targeting.