CASE STUDY - DANIEL SANCHEZ

Daniel Sanchez is a New York-based celebrity hairstylist at Fekkai Salon. He approached NinetyEight to help him develop his personal brand and improve his web and social presence.

Daniel approached us looking for sleek and modern brand and visual guidelines that emphasized his holistic human-first hair color approach. Additionally, he was looking for a Shopify web design that accurately portrayed his essence online.

We conducted a thorough branding interview with Daniel to become familiar with his brand and ethos. This is always one of our favorite parts of working with clients - getting to know them on a personal level. The brand and visual guidelines that we developed helped us to tailor a specific tone, voice, look, and feel across multiple platforms for Daniel’s personal brand (Instagram, Shopify, and MailChimp).