The Client:

Daniel Sanchez is a New York-based celebrity hairstylist at Fekkai Salon. He approached NinetyEight to help him develop his personal brand and improve his web and social presence.

The Ask:

Daniel approached us looking for sleek and modern brand and visual guidelines that emphasized his holistic human-first hair color approach. Additionally, he was looking for a Shopify web design that accurately portrayed his essence online.

Our Impact:

We conducted a thorough branding interview with Daniel to become familiar with his brand and ethos. This is always one of our favorite parts of working with clients - getting to know them on a personal level. The brand and visual guidelines that we developed helped us to tailor a specific tone, voice, look, and feel across multiple platforms for Daniel’s personal brand (Instagram, Shopify, and MailChimp).