the 2020 seasonal sales event showdown

by Bryant
December 10, 2020

December is truly a magical time. It’s a time of celebration -- of looking forward to the future. It’s a time of reflection and happiness. And nothing really makes me happier than my favorite event of the year: winter car sales!

For car dealers, the end of the year is a time to clean inventory, meet sales projections, and start the new year off strong. And everyone loves a good sale, especially at the end of the year. While most car brands hold winter car sales, no one does it quite like Toyota and Honda.

Unlike other (boring) car brands, Toyota’s Toyotathon and Honda’s Happy Honda Days are not just any other winter sales events, they are true American holidays. These events have a long history; Toyotathon started in 1969 as a 36 hour event at a Butler Toyota Dealership, while Happy Honda Days stretches farther than Google can measure. Throughout the years, these two events have even become memes, with plenty of new jokes and parodies coming out on Twitter every year.

Though the focus has always been more on the event itself, we still took some time to review the two brand’s campaigns this year.