If you haven’t heard by now, ChatGPT is making waves all over social media, schools, and workplaces, with claims that it could replace all our jobs and “it’s ruining everything”. And if you REALLY haven’t heard by now, Gen Z is the “new millennial,” the new “It” generation everyone is trying to market to. As Gen Z marketers ourselves, there is still a lot the public has yet to understand about Gen Z. So, does ChatGPT understand our generation better than actual marketing professionals? We put it to the test for ourselves, the following is what the AI wrote for the prompt: “Write a 1000 word blog about marketing to Gen Z.”
Marketing to Gen Z: Understanding the Digital-Native Generation
Gen Z, also known as the digital-native generation, is the demographic cohort following the Millennials. Born between 1997 and 2012, Gen Z is the most diverse and tech-savvy generation yet, with access to technology and the internet from a very young age. This makes them a highly coveted target market for businesses, but also a challenging one to reach and engage with. In this blog post, we will explore the characteristics of Gen Z, the ways in which they consume media and make purchasing decisions, and strategies for effectively marketing to this generation.
First, it's important to understand the unique characteristics of Gen Z. They are a generation that values individuality, authenticity, and social and environmental responsibility. They have grown up in a world of constant change and uncertainty, and as a result, they are skeptical of traditional institutions and marketing messages. They are also highly connected and active on social media, with a strong desire for community and connection.
When it comes to media consumption, Gen Z is highly mobile and multitasking. They consume content across multiple platforms and devices, and they have a short attention span. This means that businesses need to create content that is visually engaging, shareable, and easily digestible. Video content, in particular, is highly effective for reaching Gen Z, as they are more likely to watch videos on their smartphones than any other generation.
Gen Z is also highly influenced by their peers and social media influencers when making purchasing decisions. They trust the opinions and recommendations of their peers over traditional advertising, and they are more likely to make a purchase based on a social media post or influencer endorsement. This means that businesses need to focus on building relationships and partnerships with influencers, and creating authentic and engaging social media content that resonates with their target audience.
In terms of marketing strategies, businesses need to focus on creating a personalized and authentic brand experience. This means being transparent and honest about your products and services, and being socially and environmentally responsible. It also means creating a seamless and personalized customer journey, both online and offline. This can be achieved through targeted and personalized advertising, as well as using data to personalize the customer experience.
Another effective strategy for reaching Gen Z is through experiential marketing. This means creating interactive and immersive brand experiences that allow customers to engage with your products and services in a meaningful way. This can be achieved through pop-up shops, experiential events, or even virtual reality experiences.
Finally, it's important to note that Gen Z is a highly diverse generation, and businesses need to be aware of and sensitive to this diversity when creating marketing campaigns. This means creating inclusive and diverse content, and being mindful of the language and imagery used in your marketing materials.
In conclusion, marketing to Gen Z requires a shift in thinking and strategy. Businesses need to understand the unique characteristics of this generation, the ways in which they consume media and make purchasing decisions, and the strategies that are most effective for reaching and engaging with them. By creating personalized, authentic, and diverse experiences, businesses can effectively connect with Gen Z and build long-term relationships with this highly valuable target market.
How did it do?
From a Gen Z marketing perspective, we think it nailed the prompt very well. The AI has a very solid baseline understanding of our generation and some general best practices to follow. For any marketers who learned something new, hoo boy, you might be behind the curve already. (It’s not too late though, check us out if you need help reaching Gen Z). Can ChatGPT replace our jobs? Maybe not our jobs at NinetyEight, but others? Be warned, this AI understands our generation better than you do.