Do Influencers Still "Influence"?

February 15, 2022

The creator economy is here, and just about anyone can become an influencer. As a Gen-Z, you’d probably personally know at least 3 people in your network who are influencers, or what we now call “creators.” As friends and friends-of-friends and that-guy-I-had-a-class-with-that-one-time grow their social following, being an influencer is becoming normalized among Gen-Z. But if everyone’s becoming an influencer… who are they influencing anymore?