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We aim to reach Gen Z the Gen Z way: through unfiltered digital media, engaging in emerging trends, empowering the community, and building brands to rally behind. Every stage of our approach is seen from a Gen Z lens: with each member of the Koi Pond bringing new and unique perspectives on Gen Z beyond data points on a chart.
NinetyEight is more than a marketing agency. We’re a Gen Z agency. And we want to put YOU in the driver’s seat.
The Gen Z experience is nuanced and unique: from dating to careers and even unpacking our humor, we aim to uncover Gen Z truths to help brands and other generations better understand us. Thanks to your insights, we produce quarterly Hot Takes to let people into the world of Gen Z.
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Paul Frank is an iconic, global cultural brand bringing smiles to the world. We’re working with Paul Frank to resonate with the next generation who desperately seek a brand to rally behind in these crazy times.
Formerly “Varsity Gay League,” OutLoud Sports is the nation’s original Queer+ recreational sports league.We rebranded Varsity Gay League to promote inclusivity and create a lasting brand members of the LGBTQIA+ and beyond can rally behind.
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ThinkLA is a media, marketing, and advertising collective with a mission to connect and inspire the Southern California marketing community.
Trailblazers: How a grueling pandemic job market fueled these college grads to start their own agency
Read the Article3 Marketing Lessons From Gen-Z's Favorite Brands: You can't just 'sell' products if you want to capture this tech-savvy market.
Real people. Real stories. The real Gen Z. Gen Z is more than just the “TikTok” generation. At NinetyEight, we look beyond short-term trends and into the underlying “whys” that will ultimately drive Gen Z to your brand.
From influencers to brand advocates, we foster relationships that go beyond a one-time transaction. Our creative team of Gen Zs takes influencer campaigns personally: handpicking diverse creators that actually care about your brand.
Each social media post is crafted with purpose: fueling a natural collaboration with your audience on TikTok and beyond.With NinetyEight, you can navigate the social media and digital landscape like Gen Z – effortlessly and authentically.
For every brand trying to win the hearts of Gen Z, the answer is this: we want a brand that cares and that starts with your branding.Beyond your logo, we’ll work with you to build a brand that will evolve alongside Gen Z and stand the test of time.
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