We aim to reach Gen Z the Gen Z way: through unfiltered digital media, engaging in emerging trends, empowering the community, and building brands to rally behind. Every stage of our approach is seen from a Gen Z lens: with each member of the Koi Pond bringing new and unique perspectives on Gen Z beyond data points on a chart.
NinetyEight is more than a marketing agency. We’re a Gen Z agency. And we want to put YOU in the driver’s seat.
The Gen Z experience is nuanced and unique: from dating to careers and even unpacking our humor, we aim to uncover Gen Z truths to help brands and other generations better understand us. Thanks to your insights, we produce quarterly Hot Takes to let people into the world of Gen Z.
Paul Frank is an iconic, global cultural brand bringing smiles to the world. We’re working with Paul Frank to resonate with the next generation who desperately seek a brand to rally behind in these crazy times.
Formerly “Varsity Gay League,” OutLoud Sports is the nation’s original Queer+ recreational sports league.We rebranded Varsity Gay League to promote inclusivity and create a lasting brand members of the LGBTQIA+ and beyond can rally behind.
ThinkLA is a media, marketing, and advertising collective with a mission to connect and inspire the Southern California marketing community.
Trailblazers: How a grueling pandemic job market fueled these college grads to start their own agency
Read the Article3 Marketing Lessons From Gen-Z's Favorite Brands: You can't just 'sell' products if you want to capture this tech-savvy market.
Real people. Real stories. The real Gen Z. Gen Z is more than just the “TikTok” generation. At NinetyEight, we look beyond short-term trends and into the underlying “whys” that will ultimately drive Gen Z to your brand.
From influencers to brand advocates, we foster relationships that go beyond a one-time transaction. Our creative team of Gen Zs takes influencer campaigns personally: handpicking diverse creators that actually care about your brand.
Each social media post is crafted with purpose: fueling a natural collaboration with your audience on TikTok and beyond.With NinetyEight, you can navigate the social media and digital landscape like Gen Z – effortlessly and authentically.
For every brand trying to win the hearts of Gen Z, the answer is this: we want a brand that cares and that starts with your branding.Beyond your logo, we’ll work with you to build a brand that will evolve alongside Gen Z and stand the test of time.