Gen-Z is the youngest, most ethnically-diverse, and largest generation ever. Pew Research recently defined Gen-Z as anyone born after 1997.
Gen-Z’s buying power is increasing rapidly, commanding a remarkable $143B in spending.
This non-traditional generation requires non-traditional advertising. They are extremely resourceful at getting the information they want, and at verifying it.
They were dedicated to their craft and were aware of the strengths that they could bring to the table. They are young, hungry, and supremely capable, but most importantly, they are a cohesive and complementary unit as a whole. NinetyEight offers a broad spectrum of services, but with significant depth of knowledge, making them a true full-service marketing agency.
— Aaron Friedman (Executive Director - OLASTEO)
They were SO organized! SO easy to work with. They understood my vision and created a beautiful, modern website geared to Millennials and Gen Z which is what I asked for. They went above and beyond what I originally envisioned.
— Rachel Isgar (Founder of Please Pass the Manners)
I found the high level of professionalism, creativity and joy for their work most impressive. The workflow was highly effective. 98 was always on-time or early for deliverables and had boundless energy, creativity and good sense. Highly professional and a joy to work with.
— Dr. Ellen Ensher (LinkedIn Learning Author, Management Professor)
Allow yourself to luxury
The back- and armrests are fixed, quilted and profiled in a way that gives your back optimal support. The seat is loosely fitted. It is filled with elastic foam that guarantees the highest level of comfort. We must also mention its metal legs, which are slender and give the armchair a feeling of lightness and finesse.
This L-shaped leviathan is a giant leap forward for muffinkind. Pitch up with the family on Friday night and stay for the weekend.