thank you from 98

by Celine
June 11, 2021

Life in 2020 has been uniquely challenging. It’s hard to feel a sense of gratitude for a year that has been so turbulent, unpredictable, and full of loss. Incomplete family gatherings, missing out on beloved traditions - for many, this year’s holiday season will look a little different. But, for the days that the ground feels like quicksand, it’s important to remember that there is always light at the end of the tunnel.


With hardship comes lessons learned, momentous milestones and little things to be grateful for. Truthfully, without the pandemic, NinetyEight would 98% not be born. And for that, we are eternally thankful to have the opportunity to create content that strives to bridge the generational divide. We recently just passed the six month mark of being a registered LLC in the State of California. During this time, we have successfully published two editions of our agency whitepaper: 98things (third edition coming soon, so be on the lookout!), we’ve been featured in a number of local press articles, and made our first donation of forty h.u.g packs in support of our social good initiative. Our journey as an agency has just begun and we want to say a few thank yous:

we are so gracious for all your time, guidance and encouragement. From providing us an office space, to giving up your time to coach us, to sending us “we’re proud of you” emails every now and then… Thank you for constantly pushing us and believing in us to think beyond our capabilities.

To our mentors:

thank you for trusting us with your brand and being a part of our early journey as an agency. We are both thrilled and honoured to work with you and find innovative ways to bring your ideas to life.

To our clients:

what a rollercoaster of a journey this has been! Not every 21/22 year old gets to launch their own company and grow it from the ground up. It has been a blessing to work with some of the most hardworking and empathetic people out there.

To the team:

While NinetyEight is a huge part of each of our lives, we as a team took some time to reflect on what we were grateful for in our personal lives: