Taya Coffee is a coffee concentrate brand. By mixing Taya with water, milk, or any other liquid, you can have coffee exactly the way you want it.
As a brand new product and brand, Taya Coffee wanted to launch in the market with a bang!
Coffee culture is wide and vast. In order to create a significant dent In the market, we needed extremely strategic targeting. Our campaign captured audience locations where coffee shops aren't too popular such as Austin, TX and Chicago, IL. We tapped into the college, lifestyle, and foodie niche on TikTok.