The Client
IMVU is an online metaverse and social networking site. IMVU members use 3D avatars to meet new people, chat, create, and play games.
The Problem
IMVU was quite popular when we were kids - but interest has since dwindled. They had a difficult time converting and retaining new users, specifically Gen Zs.
The Insight
IMVU was limited to one niche: gamers. Let's meet Gen Zs where they're at and diversify the IMVU audience by tapping into TikTok fashion influencers!
