“Gen-Zs are glued to their phones”
“Gen-Zs are entitled and lazy”
“Gen-Zs are spoonfed”
25% are Hispanic, 14% are African-American and 6% are Asian, according to studies led by the Pew Research Center. And their views on gender and identity are unprecedented and untraditional: Gen-Z refuses to turn ethnicity and race into checkboxes on a survey form.
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This digital generation has a deep understanding of how technology can transform the way we work and live. 80% of Gen-Zs aspire to work with cutting edge technology and 91% say technology would influence job choice.
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The core values of the generation are reflected in their prioritizing social activism more than previous generations. Surveys indicate a combined 99 percent of Gen-Zers either attended a protest, posted on social media about a protest or actively took time to learn about racial injustice.
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We had enough of brands not understanding our generation, so we decided to go directly to the source. We built a growing community of Gen-Z creators, artists, thought-leaders, and changemakers to help you understand the “why” behind Gen-Z behaviors. Whether you need primary research, product testing, or qualitative insights, The Koi Pond unites your brand with Gen-Z voices.
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